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  • Oct 6, 2008
    blog

    Retailers Tap Consumer Marketers for Branding Edge

    The term retail marketing has long been an oxymoron, at least in the supermarket industry. Much of the marketing effort of food retailers has historically...More
  • Jun 16, 2008
    blog

    New Sustainability Imperative: Check Your Facts

    Supermarket companies should take care to verify their information before making sustainability claims. Otherwise, they might be vulnerable to charges of greenwashing — false marketing of sustainability benefits....More

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