![dawn](https://www.supermarketnews.com/sites/supermarketnews.com/files/styles/non_feat_user_profile_standard/public/VALANDINGHAM_2A2.jpg?itok=RBbjQASE)
Dawn Valandingham
Senior VP of Retail, SPINS
In her role, Dawn leads the SPINS Retail strategy which includes innovative tactics around recruitment and retention of retail partners. She is also responsible for adding strategic partners that strengthen the SPINS’ ecosystem and reinforce its commitment to expanding and supporting the natural products industry.
Dawn has spent over 20 years in the Retail and CPG space leading teams that help clients drive their business forward by putting the customer in the center of decision making.