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For birthdays parties, consumers are looking for more shaped cakes, such as this monster truck from Holiday Market, Canton, Mich., instead of traditional sheet cakes.
Cake bakers and decorators at Holiday Market and other supermarkets are seeing increased demand for personalized cake designs.
Cupcakes remain popular, as incorporated in this “pull-apart” character cake at Holiday Market.
Layered cakes have become popular for all occasions, as seen in this graduation cake from Holiday Market.
Love Cakes by Dorothy Lane Market creates custom versions of beloved characters, such as this Harry Potter-themed cake.
Another take on the owl theme from Love Cakes by Dorothy Lane Market.
Custom cakes for children’s birthdays increasing call for elaborate designs, as this dinosaur from Love Cakes by Dorothy Lane Market illustrates.
Love Cakes by Dorothy Lane Market also creates elegant cakes for religious celebrations.
Love Cakes by Dorothy Lane Market recent held its annual Bridal Showcase as it gears up for a busy season of baking. Customer are seeking more unique, personalized designs for wedding cakes.
Unicorn-themed cakes are extremely popular this year. This design is from Love Cakes by Dorothy Lane market.
![](https://www.supermarketnews.com/sites/supermarketnews.com/files/styles/gal_landscape_main_2_standard/public/holiday-market-truck.jpg?itok=4ygVfxoD)