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Several displays arrange packaging colors with associated fresh products.
The virtual world literally supports the physical one, as this array of Jet boxes serve as shelving.
Glass tops on the box/shelves reveal insulated packing material inside. That’s recycled denim allowing for delivery of temperature-sensitive items without refrigerated trucks or bulky coolers, a worker said.
Local specialty brand Tin Mustard with Brooklyn-made whole-grain product.
It wouldn’t be Walmart without a message on pricing.
A sign encourages shoppers to “find out how fresh makes life faster, smarter, better.”
A notebook for today’s consumer acknowledges the “what-to-eat” dilemma.
Herbs, coasters, pickles, seeds and bags: Specialty items share a “fresh” theme and color.
“Our research indicates that trusting someone else to select fresh foods is an obstacle for the consumer who is used to picking out his/her own items,” Scott Mushkin, a Wolfe Research analyst, said in a recent note. “Jet’s move to open up a pop-up store, we believe, is aimed directly at this issue.”
![](https://www.supermarketnews.com/sites/supermarketnews.com/files/styles/gal_landscape_main_2_standard/public/1-Jet-orange_0.jpg?itok=PxUJw3SV)