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To this generation, it’s not weird to simultaneously crave comfort food like lasagna and adventurous food like fried crickets all within the same day. The study found “equal zeal” for loving both the mild and the wild ends of the food spectrum. 71 percent of kids surveyed like trying new dishes and flavors at restaurants while 91 percent of kids like ordering their favorite foods again and again.
While some suggest younger generations might be socially isolated due to smartphones, their need for community is still strong, at least when it comes to mealtimes: 66 percent said they like restaurants that offer shareable food and 76 percent like to hang out with their friends at a restaurant.
Young consumers have an appetite for food media, with 56 percent surveyed reporting that they like to watch the Food Network and 52 percent say they enjoy watching “Tasty”-style videos on Facebook and Instagram.
Just like previous generations, Gen Z consumers are very concerned about eating healthy food, and they’re influenced by messages about healthy eating. Just 40 percent of those surveyed thought there were healthy options available in school vending machines.
Gen Z-ers can’t wait to grow up—at least when it comes to making their own food choices. 58 percent of kids surveyed said they’d like to cook for themselves and 50 percent said they like to get snacks on their own from convenience stores.
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