Gilt Takes Online Grocery High-End

SN STAFF

NEW YORK — Gilt Groupe, a high-end membership shopping destination offering limited-time offer discounts on a variety of merchandise, this week launched Gilt Taste, a new website offering gourmet foods at full price.

Offerings include such fare as four 10-ounce American Wagyu New York strip steaks from Mishima Ranch for $199; an assortment of Murray's Cheeses, up to about $40 a pound; and California Osetra caviar, $148 for 2 ounces.

"Gilt Taste is an online market giving you direct access to artisan products and ingredients, many of which have only been available to professional chefs until now," the website states. "Here you can connect with the farmers and artisans who make and grow the products, discover where food comes from, learn how to prepare it for the best results and buy it with a single click."

The site also said it is creating original recipes and working with several food writers, including Ruth Reichl, Francis Lam, Melissa Clark and Barry Estabrook.