Smucker Buys Rowland Coffee Brands

SN STAFF

ORRVILLE, Ohio — The J.M. Smucker Co. this week said has completed the acquisition of the coffee brands and business operations of Rowland Coffee Roasters, Miami, for $360 million.

Rowland Coffee's products are primarily sold under the Cafe Bustelo and Cafe Pilon brands targeting Hispanic consumers, with distribution in retail and foodservice channels in the northeastern U.S. and southern Florida.

Rowland is also a leading producer of espresso coffee in the U.S., generating total net sales in excess of $110 million in calendar 2010. The acquisition includes a manufacturing, distribution, and office facility in Miami.

"This acquisition strengthens and broadens the breadth of our leadership in the U.S. retail coffee category," said Richard Smucker, executive chairman and co-chief executive officer. "The addition of the Cafe Bustelo and Cafe Pilon coffee brands, each with a rich heritage, provides us with a unique opportunity to establish a strong presence in coffee with Hispanic consumers in the U.S."