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BOONE, Iowa — Fareway Stores here recently got a taste of the effectiveness of instant marketing, and sold a lot of Tyson premium pork. What's more, the independent will soon be taking text-couponing, which it launched at Tyson's suggestion, on to other fresh products, especially in the meat department, officials told SN. Right now, the company is looking to use the method for a new promotion as grilling

byRoseanne Harper