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IDDBA 2020 Champions of Change

Rich Kellerman

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FRESH DIRECTOR, BAKERY UNITED NATURAL FOODS INC.

What’s the most rewarding aspect of your job?

I love the variety—no two days are the same. I have the opportunity to work with both sides in the industry: suppliers and customers.

What inspires your leadership approach?

I enjoy getting everyone on the team involved. People should feel their opinions and ideas are valued: You can harness that knowledge to shape the organization and focus the efforts.

What do you value most about being a part of the grocery business?

Now more than ever being a part of the grocery business is important to feeding America. I like that I can play a small part in that.

Favorite food?

Fresh doughnuts.

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