ShopRite & MyWebGrocer Launch iPhone App

Colchester, VT --MyWebGrocer and ShopRite supermarkets have teamed up to launch a pioneering new Apple iPhone and iTouch Application called ShopRite Weekly Specials. The new App, which is free and available now through Apple's iTunes App Store, is the first App that is dedicated to weekly grocery specials on an iPhone. ShopRite's user-friendly App is intuitive and makes shopping more accessible - whenever, wherever.

The App is the latest incarnation of MyWebGrocer's efforts to make ShopRite's customers' lives easier. It functions as a portable circular and invites consumers to "start saving" before they even arrive at the store by browsing hundreds of items instantly. Among its many groundbreaking features, ShopRite Weekly Specials enables consumers to see what's on sale in real time at their regular ShopRite store. Once they select an item, it literally tumbles into their shopping list, which is neatly organized by category with pictures, descriptions and real time prices. The App syncs and downloads store specials directly to an iPhone or iPod Touch and can even sync with customers' shopping lists at ShopRite.com.

"We're deeply committed to our customers, and their lives are headed more and more digital every day," explains ShopRite SVP of Marketing Cheryl Williams. "This new App not only helps our customers save money, but more important, it makes their lives a little bit easier. We want to do everything we can to enhance the customer experience at ShopRite and the iPhone App is a mobile extension of those efforts. Working with an innovator like MyWebGrocer is a big part of retaining our current customers and acquiring new ones."

MyWebGrocer CEO Rich Tarrant echoed those sentiments. "This new App represents a logical and natural progression of our partnership with ShopRite, taking traditional shopping tools and evolving them to the digital space. It all centers around our commitment to bringing unique and thoughtful solutions to our clients that help them connect with their customers."