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New Brew: Yaupon, a holly bush found in the southeastern U.S., is North America’s only known native caffeinated plant. Indigenous Americans brewed it into herbal tea. With a mild, earthy flavor and unique benefits, yaupon has become increasingly popular.
Pulp with Purpose: An influx of brands are innovating with the byproducts of nondairy milk production, such as leftover nut and oat pulp. By upcycling byproducts like oat, soy and almond pulp, brands are creating new products for the modern baker, like alternative flours, baking mixes and ready-to-eat sweets.
Produce Meets Pasta: A new crop of plant-based pasta alternatives is helping consumers up their veggie and fruit intake, with ingredients like spaghetti squash, hearts of palm and even green bananas.
The Great Date: The dehydrated fruit, often dubbed as “nature’s candy,” is having a major renaissance as a sweetener — not only for at-home bakers, but also as pastes and syrups and hidden in everything from ketchup to overnight oats.
Poultry Revolution: A rising number of consumers are prioritizing chicken welfare when shopping for poultry and eggs, to help improve the birds’ lives as well as the quality of the meat and eggs we eat. For example, egg producers in the dairy case at Whole Foods are stretching beyond its better-than-cage-free standards with a greater focus on outdoor time.
Help From Kelp: As consumers seek alternative ingredients and try new flavors, kelp-inspired foods are gaining popularity. We’re seeing the sustainable algae seaweed in noodles, chips, fish-free “fish” sauce and more.
Climate-Conscious Callouts: With more shoppers focused on sustainability, brands are working to improve the ecological impact of food and beverage production and noting their efforts on product packages and labels.
Retro Remix: Classic comfort foods like mac and cheese, pizza bites, old-school cereals and others are being reinvented for wellness-conscious consumers, offering better ingredients and catering to special diets.
Finest for Fido: The surge in pet ownership during the pandemic has U.S. consumers doing their best for their pets. Pet supplements like bone broth have exploded onto the scene, and pet food recipes are dialing up the deliciousness.
Avocado Oil Craze: Avocado oil is going mainstream in packaged products across the board, taking the place of other oils like canola and safflower oil in snacks, mayonnaise, ready-to-eat meals and more.
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