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Canadians will be more open to alternative proteins, such as insects and those that are plant-based. They’ll also look to reduce food waste. “In 2017, Canadians will put the vegetable first and enhance their meal with smaller portions of proteins that are sustainably sourced,” said Ned Bell, chef, advocate and Loblaw Food Council member, in a statement.
The Loblaw Food Council identified that people will want to cook with simple ingredients to create food that tastes delicious. Additive-free and raw foods like seaweed will become more prevalent. “The idea that being frantically busy all the time is somehow a benchmark of our career success is shifting. It’s now fashionable to have a sensible work-life balance. This changing mindset is translating into a great emphasis on both how we shop for food, and how and what we eat,” said Loblaw executive chef and Food Council member Mark Russell.
Home chefs will adopt slow cooking, preserving and canning to forge a deeper connection with their food on the weekends, but during the week the opposite will emerge as they embrace meal kits and delivery services.
Consumers will seek enhanced digital experiences layered with personalization. “Online culture is inspiring food exploration. We watch a video or see a photo of a dish and want to immediately order the ingredients to recreate it in our own homes. We need to be inspired in-store, on apps and through eCommerce,” said Emma Waverman, writer, influencer and Loblaw Food Council member, in a statement.
Za'atar, turmeric and togarashi will make their way into consumers’ homes next year. “It’s an amazing thing to have globally influenced flavors available in our grocery store because otherwise we wouldn’t be necessarily exposed to them. If I can go buy a Filipino ingredient at the grocery store I’m going to, because I many not get another chance to experience that without travel. It allows for more experimenting and fusion. It’s expanding people’s minds,” said Kathy Jollimore, chef, food stylist, food writer and Loblaw Food Council member.
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