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During a conference call with analysts in January, Howard R. Levine, chairman and chief executive officer of small-format discounter Family Dollar Stores, and son of the founder, talked about marketing initiatives expected to help the company...
DEERFIELD, Ill. Walgreens here will engage in a shopper marketing pilot with The Hershey Co., SN has learned. The test will run in two markets during the third quarter with the goal of driving trips and incremental purchases within a key shopper...
An in-store "Italian Night" event targeting top shoppers resulted in three times the normal traffic and a 139% sales boost for LaBonne's Market, a three-store operator, according to Market Basket Rewards, Troy, Mich.
MONTVALE, N.J. — A&P here has begun sending shoppers offers via text message and linking savings to their loyalty card when a reply message is received. Discounts are applied automatically when the card is swiped at the checkout.
THE UNUSUAL ECONOMIC ENVIRONMENT of the past year has made some retailers take a new approach to their pricing and promotional strategies, Jon Hauptman, a partner with consulting firm Willard Bishop, Barrington, Ill., told SN. Rather than simply...
Price fluctuations in fresh categories worked to keep pressure on Safeway's margins in 2009, the company said at its annual investors' conference earlier this month. Steve Burd, chairman, president and chief executive officer of the Pleasanton...
BRUSSELS Competitors looking to keep pace with the ongoing price reductions at Delhaize Group's U.S. banners had better come prepared to battle. That's the word from Delhaize officials who insisted last week that the recent price adjustments at...
WILMINGTON, Del. Shop Healthy!, the first comprehensive nutritional grocery guide for the iPhone with over 100,000 unique, branded products categorized, was recently launched with the help of Produce for Better Health Foundation here. The iPhone...
CINCINNATI Kroger Co. here said last week it believes 2010 will be an uncertain year with a difficult first half that will require it to be cautious and flexible with its gross margin strategies an approach that sends a mixed message to the rest...