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Brookshire’s Food & Pharmacy stores are promoting their private
label Brookshire’s Best Angus Beef this summer with a sweepstakes in which
one customer will win a $10,000 backyard makeover plus a year’s supply of
beef.
Save-A-Lot here is hoping to capture more shoppers electronically through a digital marketing program. Shoppers that sign up for the discounter’s Smart Shoppers Club at Save-A-Lot.com will receive a $5 “instant coupon”
Bashas’ is distributing exclusive offers and free products via text message to members of its new Mobile Club. Shoppers are invited to join by texting BASHAS to 25866.
Organic, refrigerated pancake batter in an aerosol can and a crushable cup that makes it possible for kids to eat yogurt with one hand are just two recent packaging innovations focused on convenience. The first, Batter Blaster, standing in a...
Brookshire Grocery Co. recently began utilizing Facebook and YouTube to communicate with customers and stream Web-exclusive promotional and instructional videos. Because the retailer recently converted store brands, it wanted to promote and...
Summer is finally here, and retailers are hoping that the warming weather might help take some of the chill out of the economy. To be fair, supermarkets have weathered the recession better than many other businesses. To save money, consumers are...
Rudy Dory is retooling his mobile-marketing program. In the latest example of a food retailer marketing to consumers via their mobile phones, Dory, owner of Newport Avenue Market, a one-store IGA independent here, partnered with a local start-up...
Safeway here announced that its couponLink program, which allows customers to load online coupons directly to their Safeway Club Card, is now available in all of the company’s U.S. markets.
A new global association that will seek to bring food retailers and manufacturers from around the world together on strategic issues was officially launched here last week. Replacing CIES — The Food Business Forum, based in Paris, and Global...