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SHOPPER MARKETING GROUP IN WORKS ATLANTA Coca-Cola North America is sponsoring the creation of a new Retail Commission on Shopper Marketing. The objective of the retail group will be to determine how to best leverage manufacturer insights to...
In this jittery economy, coupons for health and wellness are particularly valuable right now. Consumers don't want to leave their preferred brands, said Brian Ross, general manager at Precima, a Toronto-based firm specializing in consumer insights...
Coupons.com here yesterday announced partnerships with retailers H.E. Butt Grocery, CVS, Walgreens and Kmart to supply printable coupons powered by Coupons.com to their websites.
INVESTOR GROUP BUYS 6 BALDUCCI'S BETHESDA, Md. An investor group led by James A. Demme has acquired six stores and related operations from Balducci's here. Demme, who serves as a senior advisor to Angelo, Gordon & Co., the New York-based investor...
Winn-Dixie Stores launched a major marketing campaign last week in parts of Louisiana and Mississippi based on the tag line, Local flavor since 1956. The campaign directed at consumers in New Orleans, Baton Rouge and Lafayette, La., and Biloxi and...
In commemoration of Earth Day, Fresh & Easy Neighborhood Market stores will give away free canvas bags to customers on Wednesday, April 22, when they spend $10 or more.
Green Hills Market launched a “Recession Assistance” promotion this week to provide a 10% discount to shoppers who are receiving unemployment benefits.
New packaging, added variety, a sharp focus on interaction with customers, service-plus, creative promotions and community events such as parking lot cook-offs have put three supermarket companies in the spotlight for outstanding beef...