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Raleys and its two sister companies in Northern California — Bel Air and Nob Hill Markets — introduced a new program earlier this week called “Your Ticket to Savings,” designed to communicate to customers the kinds of &...
Supermarket retailers surveyed by SN are optimistic about candles as they anticipate brisk sales during the winter the peak selling season for the category. According to the National Candle Association, 35% of candles are sold during the holiday...
Bloom stores are offering to triple manufacturer’s coupons from Friday to Sunday, according to ad fliers for the upscale banner that appeared Wednesday.
Supervalu has consolidated creative advertising for its various banners under a new brand platform to be executed by a consortium of freelance talent and the Fame Retail Agency, a spokeswoman told SN.
Citing consumer efforts to stretch their food budgets without sacrificing quality and taste, Supervalu has announced the launch of Culinary Circle, a new line of more than 150 private-label grab-and-go meals, artisan breads, appetizers, side...
A point-of-decision commercial about how Tide's concentrated laundry detergent benefits the earth may not ignite trial by price-sensitive shoppers the way a spot promoting its rolled back savings would. Now, with its new Smart Network, Wal-Mart...
Food retailers had to work harder than ever to promote back-to-school this year, as most consumer surveys indicated that shoppers flocked to discounters for the best deals. With BTS sales figures still being tallied, it remains to be seen whether...
The soon-to-be launched Wal-Mart Smart Network will allow the retailer to broadcast the most relevant content to shoppers by store, by screen, by day and even by time of day, according to Wal-Mart.
Vyrlmkt, the marketing company at the center of an Internet coupon controversy, will stay out of the couponing business for a while, but possibly not forever, its president told SN.