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Bi-Lo is kicking off a marketing effort to polish its brand image throughout its Southeastern market area. Conceived and executed in partnership with the chain's new agency-of-record, Erwin-Penland, Greenville, S.C., the campaign rolled out on...
Though separated by less than 150 miles of Interstate 71, the Ohio cities of Cleveland and Columbus cast very different shadows. Among traditional supermarket competitors they share only a few brand names Giant Eagle and Buehler Food Markets. And...
Harvest Markets, a two-store banner owned by Associated Grocers of New England, Pembroke, N.H., is testing a touchscreen kiosk for recipes and meal planning in one of its stores, kiosk provider ShoptoCook, Buffalo, N.Y., announced yesterday.
Brookshire Brothers Grocery has recognized KSS Retail as its Marketing Vendor of the Year, the first time the award has been given to a technology company, KSS, Florham Park, N.J., announced yesterday.
In the mid-1960s, the small chain of Food Town supermarkets in Salisbury, N.C., stood on the brink of bankruptcy. Competition from the big national chains like A&P and Southern stalwarts like Winn-Dixie was fierce, and it looked like Food Town...
As consumer loyalty shifts in favor of convenience, regardless of format, Supervalu, Minneapolis, is committed to making its stores more convenient shopping destinations, Mike Clawson, president of the Intermountain West division of Supervalu's...
An increased number of stock-up trips and more Center Store traffic were the results of a promotional effort launched by Stop & Shop and Unilever. Representatives from both companies detailed the secrets of their shared success at the Grocery...