STILLWATER, Minn. -- Cub Foods is rolling out a shelf-management strategy in the cereal aisle that increases the varieties within its cereal assortments offered to consumers, said a Cub Foods official here.The new strategy, a spinoff from an...
SN Reportvable popcorn's popping. Retailers in different markets across the country reported brisk sales of the packets that people pop into microwave ovens for a quick hot snack."The microwavable popcorn category just keeps growing," said Jimmy...
NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994 are calculated to steer supermarkets toward selling more individual packs rather than full cartons.The shift in emphasis...
NEW YORK -- Don't take supermarket retailers for granted when planning consumer promotions, advises trade consultant Frank Saulsbury. The consumer is the first consideration, but the retailer must be integral to the plans. "Only then can you...
ELMHURST, Ill. -- A sweepstakes conducted with Jewel Food Stores for a free ski trip helped to build brand awareness for...
McDonald's Tests Home Deliveryd's is testing home-delivery service in 80 restaurants in its Norfolk, Va., region.The test...
NEW YORK -- Brand marketers can use data from retailers' frequent-shopper programs to test and evaluate consumer promotions.By...