CORONADO, Calif. -- Expenditures for permanent and temporary in-store displays and in-store media and signs grew 7.7% in 1995 to surpass the $12 billion mark, says a new study released by the Point-of-Purchase Advertising Institute, Englewood, N.J...
WASHINGTON -- The Glass Packaging Institute has called for entries for the 1996 Clear Choice Awards. The awards program, now in its eighth year, recognizes products that are successful at making glass an integral and effective part of their...
WASHINGTON -- The role of suppliers is the subject of the fifth and final guide in the Food Marketing Institute's series of category management implementation series. This guide provides retailers and wholesalers with a view of the roles suppliers...
As soon as we get used to the idea that mass marketing is out and micromarketing is in, we still find ourselves trying to catch...
HOUSTON -- The competition is tougher, but Randalls' video program keeps getting better. Randalls Food Markets here was one of...
CHICAGO -- Randalls Food Markets posted large sales gains and achieved heightened market share in several core categories as a...