Defining, then establishing, true brand relevance takes old-fashioned hard work and old-fashioned marketing. To measure and ultimately understand relevance -- the linking of a brand's equity and its emotive and sensory aspects to the needs of a...
GRAND RAPIDS, Mich. -- Alternate Postal Delivery here has entered into a letter of intent to acquire National Home Delivery.o homes. It is a public company, traded on NASDAQ Small-Cap under the symbol ALTD.National Home Delivery, based in New York...
Heard among all those screams for ice cream are cries for low-fat, no-fat and other healthier alternatives. Those cries are being heard by grocers, who've moved quickly to increase the space devoted to these items.Move quickly they must. According...
At last week's Joint Industry Conference on Efficient Consumer Response in Chicago, Richard Goodspeed of Vons Cos., Arcadia...
ATLANTA -- The Kroger Co. division here has opened another driver's license renewal center to further its community relations...
DUBLIN, Calif. -- Lucky Stores here has agreed to pay $145,608 to settle a lawsuit by the Los Angeles city attorney's office...