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MAC: Chili oil is the Adoption stage — it skews toward independent and casual-dining operators.
Found on 3.7% of U.S. menus
+37% over the past four years
46% of the population know it
26% have tried it
Awareness highest among Asian consumers
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Menu inspiration
Lat14 Asian Eatery, Golden Valley, Minn.
Braised Duck Ramen
Ramen noodle, soy duck broth, braised duck leg, sprouts, Thai herb salad, chili oil.
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