Amazon has completed its annual 48-hour sales event, Amazon Prime Day, and the online retail giant announced it topped last year in both sales and items sold.
The Seattle-based retailer has not yet released detailed numbers, but a report released Thursday by data analytics firm Numerator estimates that the average household spend was approximately $152.33.
That preliminary figure lags behind the 2023 Prime Day average household spend of $180.82, according to the Amazon Prime Day 2023 Recap Report released by Numerator a couple of weeks after last year’s sale.
Numerator’s Amazon Prime Day Tracker collected data on 93,513 orders from 35,588 households and 188,000 items purchased. The company surveyed some 7,311 verified shoppers.
The estimated average order size was $57.97, down from $58.41 in 2023 and $60.73 in 2022.
The top-selling items this year, according to Numerator, were:
- Amazon Fire TV Stick
- Premier Protein Shakes
- Liquid I.V. Packets
- Glad Trash Bags
- COSRX Snail Mucin Serum
Amazon said in its press release that it captured millions of new shoppers compared to last year’s sale, resulting in a “record-breaking number of customers” signing up for the loyalty program.
“Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses, including TruSkin, ALOHA, Blueland, and Native Pet, with members in the U.S. able to shop more deals on small business products than ever before,” Amazon announced in the press release. “Independent sellers – most of which are small and medium-sized businesses – who help make Amazon’s wide selection possible, sold more than 200 million items during the Prime Day event.”
The retailer noted that its new AI chatbot, Rufus, assisted customers with millions of inquiries. Amazon released the shopping assistant a few days before the sale.
“Customers are asking Rufus questions like, ‘Is this coffee maker easy to clean and maintain?’ and ‘Is this mascara a clean beauty product?’ They're also clicking on the related questions that Rufus surfaces in the chat window to learn more about the product — for example, ‘What's the material of the backpack?’” the company said in a July 12 press release.
