Online retail giant Amazon, which owns Whole Foods Market and Amazon Fresh grocery stores, has created an annual subscription for its grocery delivery service, dropping the price by $20.
The Seattle, Wash.-based retailer launched the grocery subscription service in April, enabling members of its Amazon Prime loyalty program—the service runs $14.99 a month or $139 a year—to pay an additional $9.99 a month to receive unlimited delivery from Whole Foods and Amazon Fresh on orders of $35 or more.
EBT (electronic benefit transfer) recipients can receive the service for $4.99 a month and do not have to be Prime members.
The retailer now says it’s offering an annual plan for the grocery delivery service for $99.99.
“This new annual plan allows Prime members to choose the grocery delivery subscription benefit that best fits their needs and budget. The monthly option offers Prime members flexibility and lower upfront costs, while the annual plan offers the best savings,” the company said in a press release.
Amazon also noted that it is expanding its discounted delivery subscription for EBT recipients to customers eligible for membership in Prime Access, a half-priced membership to Amazon Prime for those on SNAP, Medicaid, and other qualifying government assistance programs.
