Burger King Corp. and Walmart+ have teamed to offer free sandwiches and discounts to retail loyalty members, the companies said Thursday.
The Bentonville, Ark.-based Walmart Inc. said members, starting immediately, can get 25% off Burger King digital orders and also get a free Whopper every three months with any purchase through the quick-service restaurant brand’s smartphone app or website, bk.com.
One-third of Burger King locations are less than two miles from a Walmart store, the company noted.
Pat O’Toole, chief marketing officer for Burger King North America, said: “We’re thrilled to join the Walmart+ program as its first-ever dining partner and look forward to providing members of Walmart+ even more savings on their flame-grilled favorites at Burger King.”
In a mid-August second-quarter earnings call, Walmart CEO Doug McMillon said Walmart+ memberships were up double-digits in the period.
Venessa Yates, senior vice president and general manager of Walmart+, said, “We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We're confident our members will welcome the additional savings, and we're thrilled to collaborate with a trusted brand like Burger King to offer this benefit.”
Offered at no extra cost to the Walmart+ membership, the Burger King benefit is the latest move by Walmart+ to give its members increased benefits. Burger King joins partners like Expedia and Paramount+ to help Walmart+ extend offerings.
Walmart+ members can easily redeem this benefit via the BK App or bk.com. To activate this benefit, Walmart+ members will need to link their membership with their existing Burger King Royal Perks account or create an account for free. Once linked, Walmart+ members can visit the offers tab on the BK app or on bk.com, select a participating Burger King location, add the desired offer to the cart and place the order.
Walmart’s membership program, which costs $98 a year or $12.95 a month, offers free delivery from store, free shipping with no minimum order, gas and travel discounts, and video streaming with Paramount+.
Walmart Inc. has more than 10,500 stores and numerous eCommerce websites in 19 countries.
Burger King, founded in 1954, has more than 19,000 locations in more than 120 countries and U.S. territories. It’s a division of Toronto-based Restaurant Brands international Inc., which also owns the Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs brands.
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