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Healthy options
Grain-free and other health-oriented pet foods like Purina’s “Beyond” brand are merchandised with signage reading “Choose Well.”
Purr-fectly organized
Cat food is arranged by the type of fish, meat or poultry.
Trial size
Single-serve cans are merchandised near large multi-serve bags to encourage product trial.
Picture this
Large photos of cats and dogs add ambiance to the section.
Category Guides
Signage helps to simplify the cat food shopping experience.
See related story: Pampered pets lap up top-of-the-line food
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