Canada’s No. 2 grocer is staking out territory where foodie culture and health trends meet the harried consumer. In a recent interview with SN, Sobeys CEO Marc Poulin described “Better Food For All” as a “movement” seeking to “repair the relationship Canadians have with food.”
Around 12 stores have been built or remodeled using the Sobeys Extra or IGA Extra format, which include the best feature and merchandising from throughout the chain.