As part of an ongoing effort to reclaim sales momentum through improvements in customer experience, Wal-Mart Stores on Wednesday unveiled a remodeled Supercenter in Rogers, Ark., showcasing a new look and expanded departments.
While company officials maintained that many of the aspects of the changes at store 5260 are experimental in nature, they speak to the retailer’s ambition to improve the perception and credibility of fresh departments while providing shoppers with a more visually appealing environment. The store was also designed to accommodate Walmart’s ambition to integrate digital and physical retail.
Here, a revamped produce department showcases low profile fixtures, and flooring evoking a farmers' market, along with a strong price message.