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Roundy's Supermarkets opened its newest 90,000-square-foot Metro Market location — which is geared toward Millennials — in Shorewood, Wis., earlier this month.
Exclusive to the two-floor store, which is the fifth location in Wisconsin for the banner, are what the retailer refers to as specialty shops including Oki Sushi with pre-made maki and unique signature rolls; Oyster Bar featuring fresh shucked oysters, crab claws and other specialty seafood dishes; and Cheese & Curd, with imported and domestic artisan cheeses that are cut to order and specially wrapped.
“Adapting to a changing customer is an imperative in our business and our new Metro Market store was designed with an eye toward the new Millennial customer,” Metro Market spokesman James Hyland, told SN. “We believe that they are very comfortable with our store, especially our restaurant area where we have a wide array of food choices.”
The new store features many of the concepts found at Roundy's Mariano's banner such as Todds BBQ, which offers smoked meats with a variety of tangy, spicy and sweet sauces.
Shoppers can customize their own trail mix.
The store features 12 Wisconsin beers on top and a growler station from which shoppers can take home 32 ounces of fresh beer.
The Oyster Bar serves a variety of shellfish and soups such as lobster bisque and New England clam chowder.
Metro Market's SQUEEZ'D smoothie and juice bar, features freshly made fruit and veggie smoothies.
Pizza is made fresh in the store's 800-degree stone oven.
The store features an expanded selection of organics.
The store's olive bar selections sell for $6.99 per pound.
Made-to-order sandwiches are served at the Oakland Ave Deli.
An extensive spice selection in merchandised in the store's North Shore spices section.
Certified organic and grass-fed beef are sold in The Metro Butcher Shoppe.
Ethnic foods are organized by country and region.
Flavors including Opera Italiana and Mint Chocolate Chip are served in the store's gelato bar.
Frozen food signage points to dinner options like frozen pizza.
Cream City Confections is the store's sweets shop.
Cheese & Curd features imported and domestic artisan cheeses.
Doughnuts, muffins, gourmet cookies, cakes and other baked goods can be found in the Badger Baking department.
The Metro Market store features a pharmacy and dietitian.
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