Just in time for the holidays, online grocery platform Instacart is partnering with Campbell Soup Company to celebrate the Instacart shopper community in appreciation of their efforts to deliver groceries and everyday essentials to households across the country. As part of its first Souper Shopper Sweepstakes, Campbell is providing $50,000 in prizes for Instacart shoppers.
Beginning Dec. 17, 2021, Instacart shoppers can become eligible for the sweepstakes by delivering 10 or more batches to customers during the holiday season.
“We’re excited to team up with Campbell to recognize shoppers during this important time. Instacart shoppers deliver more than just groceries — they bring customers all of the ingredients they need to create special holiday memories,” said Daniel Danker, vice president of shopper & fulfillment at San Francisco-based Instacart. “We’re especially grateful for their efforts during the holiday season, and are proud to be partnering with Campbell to celebrate the Instacart shopper community,”
All U.S.-based full-service shoppers are eligible to participate in the Souper Shopper Sweepstakes. Any shopper who completes at least 10 deliveries between December 17 and December 29 will be entered into the contest for a chance to win a $200 or $500 prize. In total, Campbell will provide $50,000 in prizes for Instacart to award to its shoppers, with the opportunity for more than 200 shoppers to be rewarded for their efforts during the holiday season.
“In the spirit of helping those who serve others, Campbell is proud to offer this sweepstakes to support Instacart shoppers who are delivering the essentials during this busy holiday season,” said Michelle Morale, vice president of digital commerce, omni shopper and sales transformation at Camden, N.J.-based Campbell. “Their efforts to help us connect people through food they love make it possible for people across North America to experience Campbell’s products, and we’re thrilled to partner with our friends at Instacart on this initiative.”
In addition to the $50,000 in prizes that Campbell is providing, the company is also running in-app banners for Instacart customers notifying them that their order is helping a shopper qualify for entry into the Souper Shopper Sweepstakes.
North America’s largest third-party online grocery platform, Instacart partners with more than 600 national, regional and local retailers and delivers from nearly 55,000 stores — about 20,000 added in the past year — across more than 5,500 cities. Its delivery service reaches 85% of U.S. households and 70% of Canadian households.
