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Hard discount retailer Aldi has a not-so-secret weapon that has positioned it especially well throughout COVID-19 and going forward in a challenged economy: its everyday low pricing and the depth and quality of its private label offering.
The own-brand wine collection at Southern California grocer Gelson’s Markets just got bigger with a lineup that now includes four new bottlings: Reserve Cabernet Sauvignon Coombsville 2018, Reserve Cabernet Franc Oakville 2018 and Red Cuvée Napa Valley 2018 red wines and Reserve Sauvignon Blanc Rutherford 2019 white wine.
The Kroger Co. is expanding its year-old Simple Truth Plant Based own-brand line with more than 50 new items, including the addition of plant-based chicken products in its Simple Truth Emerge meat alternative brand.
Wakefern Food Corp. is rolling out a redesigned and expanded lineup of its better-for-you Wholesome Pantry and Wholesome Pantry Organic brands at ShopRite and The Fresh Grocer supermarkets.
Target Corp. is adding a premium collection called Good & Gather Signature as part of a 600-item expansion of its year-old Good & Gather label, which will become the retailer’s largest private brand.
The Giant Company has expanded its roster of meal solutions with a new private-label line called Cook-in-Bag. Including meat and seafood dishes, the Cook-in-Bag entrees come already flavored in an oven-ready bag for convenient cooking and cleanup, Carlisle, Pa.-based Giant said.
Albertsons Cos. has extended its store-brand ice cream selection with 13 new items, including plant-based frozen desserts. Available in stores now, the new offerings are under Albertsons’ Signature Select and Open Nature brands.
Early this year Giant Food of Landover, Md., launched a line of affordable, quality wines called Artie, exclusively at 57 of its Giant stores in Virginia. The Artie line, which is priced between $6.99 to $9.99 per bottle, is made up of four fun varietals from around the globe.
Coborn’s Inc., a regional chain of grocery stores in the upper Midwest, introduced a brand-new assortment of signature items under the Oh My! Gotta Buy brand to differentiate its fresh bakery, deli and meat departments.
Stop & Shop rolled out Taste of Inspirations Black Angus beef in an exclusive co-branding partnership with the 1855 Black Angus beef brand. Quincy, Mass.-based Stop & Shop said that the new Taste of Inspirations beef products are now available in the meat department at all of its 400-plus stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, as well as for pickup or delivery via StopandShop.com.
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