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Preferred Selection brands include labels picturing the flag of their country of origin, such as these almonds from Spain.
Balsamic vinegar and olive oil imported from Italy.
A package of cashews with honey and salt. Lidl executives said 85% of its own-brand products would be sourced in the U.S.
Barcodes on packages cover three sides to aid in efficient checkout. Lidl’s products also include a “Lidl Love It” guarantee offering money back and replacement.
These crisps are imported from Canada under the Preferred Selection brand.
Lidl said its all of its products would have “three no’s”: No synthetic colors, trans fats or added MSG.
Imported pasta from Italy in exquisite packaging.
Lidl’s private lines include personal care products like these colognes and moisturizer.
Lidl US CEO Brendan Proctor described sourcing as a Lidl strength, noting that, for example, its roses need to meet standards on stem length and thickness in order to maintain freshness standards.
Lidl’s wine selection will feature outstanding values on a selection curated by Adam Lapierre, director of merchandising, wine. Lapierre tasted 10,000 wines to arrive at his selection: The chart will help shoppers select wines based taste characteristics. Lidl will also have a “wine club,” he said.
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