AD Retail Media, the in-house retail media network for Ahold Delhaize USA, is partnering with Placements.io, an ad sales platform.
AD Retail Media will use the platform to streamline its sales, advertising, and finance operations for its consumer-packaged goods partners.
“The Placements.io management system will help us further that commitment by updating our ad sales workflow and achieving sharper revenue management,” said Bobby Watts, SVP of AD Retail Media.
The partnership will help drive operational efficiencies and the expansion of AD Retail Media’s digital network through automated workflows and deep technology integrations, including Salesforce, Epsilon Retail Media, Meta/Facebook, and Pinterest.
Placements.io will also provide retail-specific research and development, as well as improved revenue management controls.
