There has been a significant shift in which channels grocery retailers consider their biggest competition going into 2022. Mass retailers such as Walmart and Target were overwhelmingly the top response at 43%, while online retailers (15%), direct-to-consumer online channels (13%) and dollar stores (11%) all trailed behind.
Interestingly, in last year’s survey, online retail topped the list at 43%, indicating that growth in supermarkets’ own online grocery services has diminished that competitive threat over the past year.