SpartanNash is remodeling its in-store experience across the Midwest by consolidating its No Frills, Sun Mar, and Dan’s Supermarket retail banners into Family Fare, its flagship retail banner.
Seven stores in Nebraska were already remodeled and five more planned conversions for 2023 will be completed in North Dakota by the end of summer.
SpartanNash Senior Vice President and Chief Marketing Officer Amy McClellan said that converting these stores was part of a long-range plan to leverage the strength and equity of its banner brands for growth and operational efficiency.
McClellan added that unifying the brands will strengthen the retail experience by bringing Family Fare to new places in the Midwest where SpartanNash has already had a presence for many years.
In addition to the consolidation, the stores are receiving new décor and store layout changes to improve the overall guest experience since the re-banner to Family Fare gives shoppers an enhanced loyalty and rewards program with digital coupons, fuel rewards, and weekly deals on groceries.
SpartanNash has scheduled grand reopening events to align with the messaging and strengthen connections with consumers, said McClellan. All Family Fare stores will remain operated by SpartanNash.
