Sponsored by: Symphony Retail
As retailers focus on fresh, demand systems must evolve to a holistic understanding of the customer. Your ability to profitably serve customers where you only have a partial understanding of their behavior and preferences isn't determined by how optimistic you are about the outcome. Success requires a complete understanding of consumer demand. So why don't you have it?
In this whitepaper, you will find answers to:
- Why operating disparate systems for fresh and the rest of store creates disconnects in consumer demand patterns
- How increased demands for fresh are affecting other categories both in store and in consumers’ pantries
- Why an increased focus on fresh is making it a competitive weapon in retail today
Read why retailers need to have a connected view of customer demand across all categories.