Giant Direct, located at 235 North Reservoir St. in Lancaster, was built on the site of a closed Giant supermarket.
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To pick up online grocery orders, customers drive up to designated parking spots, and Giant Direct associates bring the items to their cars.
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“This hub is going to allow us to continue to grow,” said Giant President Nick Bertram, adding that the chain saw double-digit e-commerce growth last year.
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At 38,000 square feet, Giant Direct will provide the capacity to serve the three-county area “in a way that we haven’t been able to yet,” Giant President Nick Bertram said.
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Shoppers order groceries for delivery or pickup via the retailer’s Peapod online service and app or the Giant website.
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By providing another delivery point, Giant Direct will extend the grocer’s e-commerce reach deeper into greater Lancaster communities.
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Long rows of cold cases house refrigerated and frozen items available for order.
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The hub was developed with Peapod Digital Labs, the e-commerce services arm of Giant parent Ahold Delhaize USA.
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Giant Direct associates pull products ordered online from rows of bar-coded shelves across the warehouse.
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Lancaster residents near the site can walk up and order groceries directly inside a vestibule at the front of the facility.
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Customers place orders using tablets mounted on a counter in the walk-up space.
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Orders awaiting shopper pickup are held in a row of lockers for easy retrieval.
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Bertram sends off the first delivery truck as part of the grand opening event.
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At the opening ceremony, Giant Direct Manager Sean Michael announced, “I’m proud to come back to a community that we left back in 2017 and provide food and necessities, whether it’s by walking up or having it delivered.”
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“Giant Direct will become our e-commerce brand as we go through the year,” Giant President Nick Bertram said.