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Sized at just 32,000 square feet, Sam’s Club Now provides an ideal platform for promoting interactive shopping and fine-tuning the omnichannel experience, Sam’s Club said.
The concept offers members a limited number of items, about 1,000 to 2,000 SKUs, with a heavy focus on groceries and fresh items.
Grab-and-go meals are among the consumables items that Sam’s Club members buy most often.
As part of the mobile-first experience, members shop the store using the Sam’s Club Now app.
Customers will find a variety of produce, meat and seafood, baked goods and other groceries available for easy pickup, as well as floral.
The app lets members can scan and bag items as they shop and pay via their smartphones, without waiting at checkout.
Enhanced signage helps shoppers find store departments more easily.
Over 700 cameras in the club aid in inventory management and optimizing the store layout.
Augmented reality technology helps “bring items to life in the club,” Sam’s Club’s Jamie Iannone said.
Other features of Sam’s Club Now include dairy and frozen departments plus a broad wine and beer selection.
Wayfinding and navigation features can provide a pop-up map that takes members to what they want.
In-store displays at Sam’s Club Now include a fresh-made sushi station.
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