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The Guest Service desk before the upgrade.
The new grocery section features updated lighting, flooring and signage in the fresh foods area, as well as new bins. Wood-grain signs hanging overhead and black and gray shelves are part of the new décor. Target also said it added space for cross-merchandising, such as a grilling display with ketchup, mustard and hot dog buns.
The older-style clothing section.
A view towards the store entrance in an un-remodeled store
New food vendor partners include Which Wich?, Freshii and Pizza Hut Artisan. Target also added Starbucks Cafes to all LA25 stores that did not have one, and updated fixtures and seating in existing locations.
The new Guest Service counter emphasizes pickup of online orders. The retailer has also added Service Advisors, who will roam the store to assist customers.
Lighting, fixture, signing and mannequin upgrades are seen in Women’s Apparel and Accessories.
Older front-of-store cafes featured Pizza Hut Express and Starbucks.
Target kept the Bulleye’s Playground section, which stocks seasonal, holiday and kids’ items mostly priced from $1-$5.
A view of Target’s older-style grocery aisle.
With an eye on improving the customer experience — and boosting sales — Target has been making enhancements across departments at 25 stores in the Los Angeles area. Dubbed LA25, the project brings together in one location about 35 changes that have been piloted separately at other stores.
“At Target, we're always looking for ways to create an exceptional shopping experience for guests,” Mark Schindele, SVP, Target Properties, said in a statement. “Our teams are learning a lot from LA25, and we’re excited to see how these newest enhancements fit into the mix.”
Above, the revamped front of the store highlights apparel or home trends, as well as seasonal products, such as beach chairs and coolers in the summer.
Click through the slides for the before and after photos.
Editor's note: A Target spokesperson said the number of changes at LA25 stores was about 35, not 50 as the company had previously stated. This story has been updated.
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