Mintel: Eco-Friendly Claims on New Items Growing

CHICAGO — The number of new products boasting environmentally friendly claims in 2007 was 328 — almost double the number of new items making similar claims the previous year, according to Mintel’s Global New Products Database. In 2002, only five such products were introduced. “More than ever, shoppers want to purchase goods that help protect and preserve the world around them,” said Chris Haack, senior research analyst at Mintel, in a statement. “Manufacturers have responded with everything from recyclable packaging to products that maintain the body’s health to entire brands that support environmental causes.” People especially have eco-friendly products in mind when shopping for household paper products (66%), food (57%) and energy-efficient appliances (48%), according to Mintel.

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