New York grocers D’Agostino and Gristedes are partnering with Grocery TV, an in-store digital advertising network.
D’Agostino Supermarkets was founded in 1932 and is now owned by Gristedes and its network consists of 10 locations, all in Manhattan. Gristedes has been around since 1888 and operates 31 stores in the Manhattan, Westchester, and Brooklyn areas.
Grocery TV now reaches almost one-third of the New York metropolitan market. The service offers an end-to-end solution for managing and monetizing in-store media networks. It features weekly updates of grocery-themed entertainment content along with the ability for retailers to refresh their own content through GTV’s Retail Marketing Platform.
Last year, Grocery TV launched large format displays at the front end of stores and at digital sanitizer stands at entrances. The focus this year is to continue expansion and launch in-store retail media products throughout all major areas of the store such as service departments and pharmacies.
In April, Grocery TV announced the addition of digital displays in a group of ShopRite supermarkets in New York City. Displays were installed in more ShopRite stores throughout 2023.
