CAMDEN, NJ, October 22, 2008 - Campbell Soup Company (NYSE:CPB) today unveiled research that shows people would rather serve Campbell's® Select Harvest™ Chicken Noodle soup to their families over the same variety from Progresso.
In a nationwide study conducted by Pinnacle Marketing Management1, people were shown the ingredients for both Campbell's Select Harvest Chicken with Egg Noodles and Progresso Chicken Noodle, and asked which they would prefer. Respondents overwhelmingly chose Campbell's Select Harvest. In fact, two out of three people said they would rather eat and serve their families the Campbell's variety2 over Progresso.
The 44 varieties of Campbell's Select Harvest soups contain the kind of ingredients people would look for if they were making their own soups, such as 100 percent natural chicken, 100 percent natural clams, 100 percent natural chicken stock and 100 percent natural sea salt.
Unlike most Progresso soups, no Select Harvest soup contains MSG.3 Additionally, they never contain artificial flavors, high fructose corn syrup, or hydrogenated oils. Plus, all Select Harvest soups meet the "healthy" guidelines for sodium at 480 mg per serving, with 29 varieties considered "heart healthy."
"The back of the label is the new focus for an increasing number of people," said Michael Barkley, Vice President, Marketing at Campbell Soup Company. "We know people are paying more attention to labels because they want to be aware of what is, and is not, in their foods. Creating delicious soups that people can feel good about eating was our focus in making Select Harvest. We encourage people to compare any variety of Select Harvest soups for real ingredients and real taste side-by-side with any Progresso soup. We are confident that our great-tasting, high-quality ingredients speak for themselves."
Experience For Yourself
Campbell's Select Harvest soups are available in cans and microwavable bowls at supermarkets, mass merchandise and club stores nationwide. The suggested retail price is $2.39 for the cans and $2.59 for the bowls.
Consumers also can get a coupon via mail for a FREE sample of Campbell's Select Harvest soup by texting "REAL" from their cell phones to 467467.4 For more information about Campbell's Select Harvest soups, visit www.campbellselect.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com.
1 Study conducted by Pinnacle Marketing Management, mid-late July, 2008, among 311 men and women ages 18+. 2 Data from focus group research during which respondents reviewed ingredients for the two soups. 3 Some Select Harvest soups contain yeast extract, a natural ingredient that contains a small amount of naturally occurring glutamic acid. 4 Standard messaging rates apply. Promotion ends 10/30/08 and is limited to the first 50,000 text messages received. Allow 2-4 weeks for delivery. Offer good on Campbell's Select Harvest 18.6 ounce cans. Offers will not be fulfilled outside of the US. ShopText has no SPAM promise.
Contact:
Juli Mandel Sloves
Campbell Soup Company
(856) 342-3717
[email protected]
Anthony Sanzio
Campbell Soup Company
(856) 968-4390
[email protected]