CAMDEN, NJ, October 22, 2008 - Campbell Soup Company (NYSE:CPB) today unveiled research that shows people would rather serve Campbell's® Select Harvest™ Chicken Noodle soup to their families over the same variety from Progresso. In a nationwide study conducted by Pinnacle Marketing Management1, people were shown the ingredients for both Campbell's Select Harvest Chicken with Egg Noodles and Progresso Chicken Noodle, and asked which they would prefer. Respondents overwhelmingly chose ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.