Balls' Food Stores has been able to increase sales of organic produce by 30% over the last year by promoting it more —featuring six to 10 organic items in its ads each week and between four and eight in-store specials — at price points close to conventional products, Mike Beal, COO for the Kansas City, Mo.-based chain, said Monday at the annual convention of National Grocers Association in Las Vegas. In remarks during a panel about "freaky fresh," Beal said ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.