BENTONVILLE, Ark. — Wal-Mart's World Table may draw from international cuisines, but when developing the private label that emphasizes a distinct ingredient in each recipe, its creators took a much more local approach. Members of the Boulder-based Sterling-Rice Group shadowed Wal-Mart shoppers in their homes and at work. “The idea is to spend time with consumers in the environment where they use products,” explained Mike Walters, managing partner of SRG. “By interacting with them in these ...
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