ATLANTA -- 10-K Thirst Quencher here will team up with a popular kids' cable television channel for a spring promotion, to leverage its niche position as a sports drink for kids. The company will run ad spots on Nickelodeon's "Guts" television show, tied to an instant-win game using caps from specially marked packages of 10-K. The promotion will run through July, and include price reductions, a freestanding insert and point-of-sale materials. 10-K's strategy to target "tweens" (children ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.