SALT LAKE CITY -- American Stores Co. here is introducing a new line to its family of private labels. The third-tier Value Wise brand is replacing American's generic Econo Buy brand and contains items across most grocery categories, including canned goods, pasta, dried fruits and household cleaners. Value Wise complements American's upscale President's Choice premium private label that is marketed under license from Loblaw Cos., Toronto, and its store brands, mid-priced private labels ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.