FORT LAUDERDALE, Fla. -- Blockbuster Entertainment will spend $100 million on advertising during 1994, said Jim Hilmer, senior vice president and chief marketing officer. The company spent about $75 million on ads in 1993.es will begin in the first quarter, said Hilmer. "We plan to be the premier retailer in music, as we are in video," he said.
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FORT LAUDERDALE, Fla. -- Blockbuster Entertainment will spend $100 million on advertising during 1994, said Jim Hilmer, senior vice president and chief marketing officer. The company spent about $75 million on ads in 1993.
es will begin in the first quarter, said Hilmer. "We plan to be the premier retailer in music, as we are in video," he said.
