MARCH
14 REGULATORY Public Affairs Assembly, Washington Contact: Food Marketing Institute (202) 452-8444.
13-14 MARKETING "Micromarketing: Identify and Target Neighborhoods Differently to Maximize Sales and Increase Merchandising Effectiveness," Ritz Carlton Buckhead, Atlanta. Contact: Strategic Research Institute (800) 599-4950.
13-14 PROMOTION "Update National Conference and Innovations Center," Hyatt Regency, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.
13-14 REGULATORY Public Affairs Assembly, Washington. Contact: Food Marketing Institute (202) 452-8444.
14 PROMOTION 12th Annual Reggie Awards Presentation, Hyatt Regency, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.
15-16 MARKETING 4th Annual Individualized Marketing Conference, New York Hilton. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
15-17 TECHNOLOGY Spring Conference & Industry Forum, "A Century of Coupons and Still Counting," Bonaventure Resort & Spa, Ft. Lauderdale, Fla. Contact: Association of Coupon Processors (312) 782-5252.
16-17 PRODUCTIVITY "Activity Based Costing," Westin O'Hare, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.
16-19 STORE BRANDS Annual Meeting and Leadership Conference, Hyatt Grand Cypress Hotel, Orlando, Fla. Contact: Private Label Manufacturers Association (212) 972-3131.
21-23 PROMOTION "Basics of Promotion Marketing Seminar," Westin Hotel, Seattle. Contact: Promotion Marketing Association of America (212) 420-1100.
22-24 MARKETING "Targeting Ethnic Markets Through Media: Asian American, Hispanic and African American," Helmsley Park Lane Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.
22-24 MARKETING Exclusively HBA Show, McCormick Place Convention Center, Chicago. Contact: Exclusively HBA (312) 726-5023.
23-24 MARKETING "Global Marketing: From Research to Market Penetration," Mark Hopkins Hotel Intercontinental, San Francisco. Contact: Strategic Research Institute (800) 599-4950.
23-24 MARKETING "The Mass Customization Conference," Sheraton Boston Hotel. Contact: Executive Enterprises (212) 645-7880 ext. 228.
26-31 MARKETING Services Marketing Institute, Arizona State University, Tempe, Ariz. Co-sponsored by Services Marketing Division of American Marketing Association and First Interstate Center for Services Marketing. Contact: AMA (312) 648-0536.
27-28 MARKETING "Successfully Penetrating Healthy Food Retail Channels," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
27-28 MARKETING RESEARCH "Maximizing Global Marketing Research Effectiveness: A Tools and Techniques Forum," Marriott East Side, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
29-30 TECHNOLOGY "How to Market on the Internet," Hotel Nikko, Chicago. Contact: Marketing Advisory Council (800) 882-8684.
29-30 MARKETING "Co-Marketing and Co-Existence of Brand and Private Label," Hotel Nikko, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.
29-30SALES "Maximizing Broker Management I," Hyatt Regency, Reston, Va. Contact: National Food Brokers Association (703) 758-7790.
29-31 PRODUCT INTRODUCTION "Tools and Techniques for High Performance New Product Implementation," Ritz-Carlton Pentagon City, Arlington, Va. Sponsored by Product Development and Management Association. Contact: Institute for International Research (800) 345-8016.
APRIL
1-3 IN-STORE Store Fixturing Show/Visual Merchandising Show/Retail Operations and Construction Expo, McCormick Place North, Chicago. Contact: Shore Communications (800) 241-9034 ext. 351.
2-4 SALES Top-to-Top Foodservice Conference, Four Seasons Hotel and Resort, Dallas. Contact: National Food Brokers Association (703) 758-7790.
3-4 MARKETING "Packaged Goods Database Marketing," Sheraton Chicago Hotel and Towers, Chicago. Contact: International Business Communications (508) 481-6400.
3-4 MARKETING "Local and Account-Specific Marketing," Sheraton Palace Hotel, San Francisco. Contact: Institute for International Research (800) 345-8016.
4 IN-STORE "Point of Purchase From All Angles Seminar," Marriott Marquisk, New York. Contact: Point of Purchase Advertising Institute (201) 894-8899.
4-5 MARKETING "Increase Your Profits on the Drug Store Shelf," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
4-7 PRODUCTIVITY Logistics/Distribution and Information Systems Conference, Stouffer Vinoy, St. Petersburg, Fla. Contact: Grocery Manufacturers of America (202) 337-9400.
10-11 PRODUCTIVITY "Continuous Replenishment and Cross Docking," San Francisco Ritz Carlton, San Francisco. Contact: Strategic Research Institute (800) 599-4950.
11-12 MARKETING "Lifestyle Marketing: An Integrated Approach," Sheraton New York Hotel. Contact: National Retail Federation.
11-12 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Ramada O'Hare, Chicago. Contact: Data Capture Institute (800) 733-7592.
11-13 MARKETING 8th Annual Pricing Conference, Fairmont Hotel, Chicago. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.
18-19 MARKETING "Profit Through Association: Affinity Marketing," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.
20 TECHNOLOGY "Special Conference on Technology and Operations," Occidental Grand Hotel, Atlanta. Contact: Private Label Manufacturers Association (212) 972-3131.
20-21 TRADE MARKETING "Increasing Effectiveness From Trade Spending," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.
22-23 MARKETING Today's Woman Expo, World Trade Center, Boston. Title sponsor: Hearst Magazines. Contact: Event Marketing Group (203) 975-9568 ext. 310.
23-25 REGULATORY 1995 Grocery Manufacturers of America/Food Marketing Institute Environmental Affairs Conference, ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.
24-25 MARKETING "The Sports Marketing Conference," Sheraton New York. Contact: Executive Enterprises (212) 645-7880 ext.276.
24-25 MARKETING "Strategic Licensing Opportunities," Los Angeles Biltmore, Los Angeles. Contact: Strategic Research Institute (800) 599-4950.
24-26 CONSUMER RELATIONS "Delivering Superior Customer Service," Drake Hotel, Chicago. Contact: Institute for International Research (800) 345-8016.
25-26 MARKETING "Customer Win Back Programs," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
25-26 SALES "Sales Force Organizational Change," hotel to be announced, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.
25-27 PRODUCTIVITY "Activity Based Management," Seminar, Westin Hotel Airport, San Francisco. Contact: National Food Brokers Association (703) 758-7790.
25-27 PROMOTION "Basics of Promotion Marketing," Westin Hotel, Cincinnati. Contact: Promotion Marketing Association of America (212) 420-1100.
26 MARKETING AWARDS Ninth Annual Edison Best New Products Awards Dinner, Marriott Marquis, New York. Co-sponsored by Consumer Marketing Division of American Marketing Association. Contact: AMA (312) 648-0536.
27-28 PROMOTION "Value-Added Radio Advertising & Promotion," Guest Quarters Hotel, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
29-5/3 RETAILING National Association of Chain Drug Stores annual meeting, The Breakers, Palm Beach, Fla. Contact: NACDS (703) 549-3001.
MAY
2 PRODUCT INTRODUCTION 27th Annual New Products Conference, Hilton Hotel, New York. Contact: American Marketing Association, New York Chapter (212) 687-3280.
2-3 REGULATORY "Spring Technical Regulatory Conference," ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.
2-3 PACKAGING "Re-engineering to Packaging Suppliers," hotel to be announced, San Francisco. Contact: Grocery Manufacturers of America (202) 337-9400.
2-4 PROMOTION New York Premium Incentive Show, Jacob Javits Convention Center, New York. Contact: Promotion Marketing Association of America (212) 420-1100.
3-4 SALES "Maximizing Broker Management II," Hotel Nikko Chicago. Contact: National Food Brokers Association (703) 758-7790.
7-10 RETAILING Supermarket Industry Convention and Educational Exposition, McCormick Place Center, Chicago. Contact: Food Marketing Institute (202) 452-8444.
