EAST BRIDGEWATER, Mass. -- As consumers become more sensitive to the environment and the effect they have on it, supermarkets are implementing special programs and sections that reflect a growing concern over the food supply. These days, retailers are taking a look around to determine what matters to their customers. But how best to demonstrate this awareness? For some, whose reputations are built on selling natural or organic foods, the process has been relatively simple. For others, ...

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