Supermarkets, where most shoppers get their charcoal, saw an uptick in charcoal sales in 2009, for both branded and private-label offerings, as grilling at home replaced eating out for many during the recession. Over the 12 months ending in mid-June, however, charcoal sales in food stores flattened out to around $407 million. Meanwhile, drug stores' share of charcoal sales, already relatively meager, has continued to slip.
Charcoal lends itself to many cross-merchandising opportunities for food retailers, particularly in combination with trendy products like value-added meats. Moreover, it is no longer just a seasonal item, as 56% of grill owners use their grills year-round, according to the Hearth, Patio & Barbecue Association. Charcoal is also easy to stack into simple displays.
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
---|---|---|
Supermarkets | $407.2M | 0.4 |
Drug | $8.2M | -6.8 |
F/D/Mx | $428.0M | 0.5 |
CALENDAR YEAR | 2007 | 2008 DOLLAR SALES | 2009 |
---|---|---|---|
Supermarkets | $402.0M | $397.2M | $412.3M |
Drug | $8.3M | $8.8M | $8.4M |
F/D/Mx | $422.0M | $417.1M | $432.4M |