ANAHEIM, Calif. -- Catalina Information Resources has launched a reporting service designed to track the early performance of new products and line extensions. The service, called New Product FastTrac, is designed to enable manufacturers to track performance within 48 hours in over 1,200 stores. The service is a series of reports that help marketers identify key factors affecting new product performance: volume, sales, price, distribution and purchase incidence. Other information includes ...
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